Proactive vs Reactive Customer Service: Benefits and Best Practices
Customer service is central to a company’s success, brand image, and audience’s loyalty. HubSpot’s State...
By Ilya Patricha
Updated: 04/18/25
11 min read
An indispensable member of the SupportYourApp team, Ilya initially majored in French philology before discovering his passion for the customer support industry. As a Service Delivery / Account Management Director, he helps support teams deliver exceptional services to clients’ customers. Ilya has developed a unique management approach that combines coaching with transformation management, allowing him to establish clear direction while giving team members the space for personal accountability, skills development, and creativity.
LinkedinCustomer service is central to a company’s success, brand image, and audience’s loyalty. HubSpot’s State...
By Ilya Patricha
Updated: 04/18/25
11 min read
In the pursuit of customer satisfaction, companies often heavily invest in cutting-edge technology, comprehensive training...
By Ilya Patricha
Updated: 04/10/25
5 min read