Support Insights
Raise the bar for your support with lessons, tips, and tactics forged from our 16 years of excellence.
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Cybersecurity in B2B
Businesses around the world experience a cyberattack roughly every 11 seconds. 80% of cybersec...
3 min read
Daria Leshchenko, CEO and Managing Partner
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What Is Customer Value and How to Build It?
Both in B2B and in B2C, ‘value’ has several meanings. Most often, it defines a monetary price for a ...
5 min read
Anna Shevtsova, Former Writer
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MobileMonkey Review
Keeping on with our series of articles about different customer communication tools, today we will t...
7 min read
Nick Ryabchenko, Chief Integration Officer
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BPO vs. KPO — What Is the Difference?
KPO and BPO are practices leveraged by businesses with different needs. What is the difference betwe...
4 min read
Anna Shevtsova, Former Writer
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What Is KPO?
KPO, or Knowledge Process Outsourcing market, is estimated to grow to $45.18 billion by 2025. The di...
7 min read
Anna Shevtsova, Former Writer
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Customer Satisfaction vs. Customer Loyalty
69% of customers say they shop more frequently with the brands, offering consistent customer service...
6 min read
Anna Shevtsova, Former Writer
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Impressive Outsourced Customer Support Stats and Facts [Infographic]
Check out SupportYourApp “Impressive Outsourced Customer Support Stats and Facts” infographic below ...
7 min read
Anna Shevtsova, Former Writer
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Bad Customer Service and How to Prevent It
Bad customer service costs US companies $62 billion annually. 8 out of 10 customers say they would s...
4 min read
Veronica Filipkova, Former CCO
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Customer Support and Brand Image
According to a PWC study, 73% of customers say customer experience is one of the primary factors in ...
3 min read
Daria Leshchenko, CEO and Managing Partner
Customer Support Trends 2026: Are You Ready?
Benchmark your customer support against key 2026 trends.