Support Insights
Raise the bar for your support with lessons, tips, and tactics forged from our 16 years of excellence.
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The CEO and Managing Partner of SupportYourApp Included in Inc.’s 200 List
Daria Leshchenko, the CEO and Managing Partner at SupportYourApp has been included into the Inc. 200...
Career blog 1 min read
Anna Shevtsova, Former Writer
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Omnichannel Customer Engagement Strategy: Benefits and Steps to Create It
Should a business invest a lot in creating an unforgettable customer experience? With 89% of custome...
Industry Expertise 7 min read
Svitlana Biloshkura, Former Writer
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Customer Experience in Banking: How to Improve It in 2026
If you run support or CX at a bank or fintech, you've probably seen that unhappy customers don't lea...
Industry Expertise 5 min read
Vladyslava Bukhanova, Junior Content Writer
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Customer Experience Strategy: A Practical Guide to Building One That Works
A customer experience strategy is your plan for how customers should feel at every touchpoint, plus ...
Industry Expertise 6 min read
Anastasiia Svyrydenko, Senior Content Writer
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Good to Great: Who Are the Best Supporters for Telemarketing?
We’re back with portraying perfect support consultants for industries with their specific demands. T...
Career blog 3 min read
Anastasiia Nesterova, Former Writer
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Ultimate Guide to Improving Your CX Strategy: Evolution, Trends, Opportunities, and Best Practices
What Is Customer Experience? The overall experience that customers have with a company or brand, sta...
Customer Satisfaction 7 min read
Svitlana Biloshkura, Former Writer
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Why Is Emotional Connection More Important Than Customer Satisfaction?
Emotional connection is something modern brands have recently started to prioritize. With 83% of cus...
Customer Satisfaction 3 min read
Anna Shevtsova, Former Writer
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Customer Experience KPI Guide: What to Track and How to Improve It
Your support team closes tickets all day, yet churn keeps creeping up and nobody can explain why. Th...
Industry Expertise 8 min read
Vladyslava Bukhanova, Junior Content Writer
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How to Measure Customer Experience: Best Practices
Top-notch customer experience is what differentiates a company from its competitors. It is also a fo...
Customer Satisfaction 10 min read
Anna Shevtsova, Former Writer
Customer Support Trends 2026: Are You Ready?
Benchmark your customer support against key 2026 trends.