Support Insights
Raise the bar for your support with lessons, tips, and tactics forged from our 16 years of excellence.
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Good to Great: Who Are the Best Supporters for Telemarketing?
We’re back with portraying perfect support consultants for industries with their specific demands. T...
Career blog 3 min read
Anastasiia Nesterova, Former Writer
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Ultimate Guide to Improving Your CX Strategy: Evolution, Trends, Opportunities, and Best Practices
What Is Customer Experience? The overall experience that customers have with a company or brand, sta...
Customer Satisfaction 7 min read
Svitlana Biloshkura, Former Writer
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Why Is Emotional Connection More Important Than Customer Satisfaction?
Emotional connection is something modern brands have recently started to prioritize. With 83% of cus...
Customer Satisfaction 3 min read
Anna Shevtsova, Former Writer
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Customer Experience KPI Guide: What to Track and How to Improve It
Your support team closes tickets all day, yet churn keeps creeping up and nobody can explain why. Th...
Industry Expertise 10 min read
Vladyslava Bukhanova, Junior Content Writer
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How to Measure Customer Experience: Best Practices
Top-notch customer experience is what differentiates a company from its competitors. It is also a fo...
Customer Satisfaction 10 min read
Anna Shevtsova, Former Writer
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Digital Customer Experience Transformation: Evolution, Trends, and Opportunities
Digital customer experience is a term that covers all customer online interactions with a brand. It ...
Industry Expertise 6 min read
Svitlana Biloshkura, Former Writer
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My Career Journey: From Zero Experience to a Senior Manager
This story is based on an interview with Sara, Senior Delivery Manager at SupportYourApp, recorded o...
Career blog 6 min read
Vladyslava Bukhanova, Junior Content Writer
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How to Personalize Customer Experience: A 7-Step Strategy
Your customers tell you a lot about themselves in tickets, chats, reviews, and the questions they as...
Industry Expertise 6 min read
Anastasiia Svyrydenko, Senior Content Writer
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What Is Digital Customer Experience and How to Improve It?
Most customers meet your brand on a screen long before they talk to a person, if they ever do. This ...
Industry Expertise 5 min read
Vladyslava Bukhanova, Junior Content Writer
Customer Support Trends 2026: Are You Ready?
Benchmark your customer support against key 2026 trends.