Support Insights

How to Align Customer Service Metrics With Real Customer Experience

“When the data and the anecdotes disagree, the anecdotes are usually right.” - Jeff Bezos As a Senio...

Daniel Kravchenko, Key Clients Director

How Much Does Customer Service Impact the Customer Experience?

As many as 80% of consumers say customer service directly impacts their loyalty to a brand. Yet in 2...

Anastasiia Svyrydenko, Senior Content Writer

SupportYourApp at 15: Stories, Lessons, and Surprises From Our CEO

The story of SupportYourApp started in October 2010 — back when Instagram didn’t exist yet, TikTok w...

Anastasiia Svyrydenko, Senior Content Writer

How These 5 eCommerce Companies Are Handling Black Friday Customer Support

A staggering 71% of customers expect a response within only five minutes on Black Friday.  With...

Olha Humeniuk-Solodka, Security Compliance Specialist

Best SaaS Customer Support Outsourcing Companies in 2026

Finding the right vendor with top agents can be challenging, which is why we've curated a list of th...

Anastasiia Svyrydenko, Senior Content Writer

HubSpot CRM Pros and Cons: A Complete Guide for Businesses in 2026

Choosing a CRM shapes how your sales, marketing, and support teams work together for years. HubSpot ...

Viktoriia Cherednyk, Chief Marketing Officer

My Career Journey: Kseniia Savchenko, Chief People Officer

Introduction Q: Kseniya, can you give us a peek behind the scenes of what do you do as Chief People ...

Anastasiia Svyrydenko, Senior Content Writer

Customer Service Quality Assurance: Guide & Checklist

Customer service quality assurance is how a support team checks its conversations against a clear st...

Vladyslava Bukhanova, Junior Content Writer

How Much Will Customer Service Outsourcing Cost Me?

Every outsourcing quote looks different, which makes budgeting for support harder than it should be....

Nader Gammoudi, Integration Manager