Anna Shevtsova
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Anna Shevtsova

Anna started out in financial markets, diving into daily research on bonds and stocks. A passionate reader with a love for historical literature and international cuisine, she’s now all about mastering customer communication. She writes in-depth about customer support, backed by extensive research, and has become an expert on the topic.

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Will ChatGPT Make Customer Support More Human?

Will ChatGPT Make Customer Support More Human?

ChatGPT is the talk of the town. This newest OpenAI technology has made a lot...

By Anna Shevtsova

Updated: 06/13/25

4 min read

The CEO and Managing Partner of SupportYourApp Included in Inc.’s 200 List

The CEO and Managing Partner of SupportYourApp Included in Inc.’s 200 List

Daria Leshchenko, the CEO and Managing Partner at SupportYourApp has been included into the Inc....

By Anna Shevtsova

Updated: 07/12/24

< 1 min read

Omnichannel Customer Engagement Strategy: Benefits and Steps to Create It

Omnichannel Customer Engagement Strategy: Benefits and Steps to Create It

Should a business invest a lot in creating an unforgettable customer experience? With 89% of...

By Svitlana Biloshkura

Updated: 06/25/25

9 min read

Improving Customer Service in Banking Is Crucial in 2023 and Beyond

Improving Customer Service in Banking Is Crucial in 2023 and Beyond

50.72% of banking customers state that trust in their bank is the most important factor...

By Anna Shevtsova

Updated: 04/09/25

5 min read

Good to Great: Who Are the Best Supporters for Telemarketing?

Good to Great: Who Are the Best Supporters for Telemarketing?

We’re back with portraying perfect support consultants for industries with their specific demands. Today, we...

By Anastasiia Nesterova

Updated: 05/14/25

3 min read

What Is Customer Experience KPI, and How Can Businesses Improve It?

What Is Customer Experience KPI, and How Can Businesses Improve It?

Tracking KPIs for customer experience is important to understand what customers want and what a...

By Anna Shevtsova

Updated: 04/25/25

10 min read

Digital Customer Experience Transformation: Evolution, Trends, and Opportunities

Digital Customer Experience Transformation: Evolution, Trends, and Opportunities

Digital customer experience is a term that covers all customer online interactions with a brand....

By Svitlana Biloshkura

Updated: 07/12/24

7 min read

My Career Journey: From Zero Experience to a Senior Manager

My Career Journey: From Zero Experience to a Senior Manager

How does it feel to work at SupportYourApp? Sara, our Senior Delivery Manager, shared her...

By Anastasiia Nesterova

Updated: 07/12/24

8 min read

How to Personalize Customer Experience: Personalization Strategy in 7 Steps

How to Personalize Customer Experience: Personalization Strategy in 7 Steps

The era of digital customer experience transformation streamlines the challenges set to businesses in terms...

By Svitlana Biloshkura

Updated: 04/09/25

8 min read