My Career Journey: Support as a Lifestyle

My Career Journey: Support as a Lifestyle

Another success story is here! Our Service Delivery Manager, Vincent, shares stories about his experience...

By Anastasiia Nesterova

Updated: 07/12/24

7 min read

B2B Customer Experience Management Tweaks to Improve the User Experience

B2B Customer Experience Management Tweaks to Improve the User Experience

47% of B2B customers stated that the delivery or fulfillment of their orders was the...

By Anna Shevtsova

Updated: 08/06/25

12 min read

Your Guide on Customer Journey Mapping for B2B

Your Guide on Customer Journey Mapping for B2B

A customer journey map for the B2B segment is one of the most useful tools...

By Anastasiia Nesterova

Updated: 04/09/25

9 min read

How to Reduce Customer Churn: The Commonsense Approach

How to Reduce Customer Churn: The Commonsense Approach

Why should companies learn how to reduce customer churn? The short answer is that convincing...

By Anna Shevtsova

Updated: 04/09/25

13 min read

Driving Customer Engagement: Key Tactics for Success

Driving Customer Engagement: Key Tactics for Success

Engagement is the currency of loyalty — Neeracha Taychakhoonavudh, Head of Global Customer Experience, Asana. ...

By Svitlana Biloshkura

Updated: 05/30/25

10 min read

Good to Great: Who Are the Best Supporters for Fintech?

Good to Great: Who Are the Best Supporters for Fintech?

For our new story about the best supporters and how to find them, we focused...

By Anastasiia Nesterova

Updated: 07/02/25

5 min read

Tackling Customer Churn: Strategies for Success

Tackling Customer Churn: Strategies for Success

When customers complain, business owners and managers ought to get excited about it. A complaining...

By Svitlana Biloshkura

Updated: 04/30/25

7 min read

Everything You Need to Know About Conversational AI in Customer Support

Everything You Need to Know About Conversational AI in Customer Support

AI has long become an irreplaceable helper for customer support and service teams. Support professionals...

By Anna Shevtsova

Updated: 07/17/25

6 min read

What Are Customer Engagement Metrics & Why Are They Important?

What Are Customer Engagement Metrics & Why Are They Important?

Customer engagement metrics are measurements used to assess and evaluate customer interaction, involvement, and satisfaction...

By Anna Shevtsova

Updated: 04/25/25

7 min read