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Salesforce Review
Continuing the series of articles on customer communication tools. Today we will talk about Salesforce — an all-embracing CRM system with 150 thousand customers.
Despite a tough setting up process, Salesforce reviews say it offers users a flexible approach and almost any tool needed by a support team.
Salesforce Software Review — Why Should Businesses Use It?
Salesforce CRM functionality overview helps us understand how broad it is.
1. Broad and deep functionality
Salesforce CRM can be set up, maintained, and tweaked by an admin on the go. It has 1152 separate functions which means any business can find the right mix to follow customers’ journey and balance in managing the product.
2. Productivity growth
Businesses using Salesforce CRM report 44% increase in productivity due to the possibility to monitor the processes in real time. The aforementioned possibility to alter the app’s functionality instantly when needed allows teams to open up their full potential and ensure 50% annual ROI.
3. Salesforce CRM cloud PaaS model
Today, over 81% of businesses use cloud-based PaaS (Platform as a Service) CRM systems.
41% of Salesforce CRM system revenue comes from Sales Cloud. Their model allows businesses to make swift decisions and implement changes instantly, which could help gain a market advantage.
Salesforce reviews say its PaaS model helps big enterprises be more flexible and adaptable. This is a tough move to pull off without a proper CRM.
Salesforce Contact Management Cloud lets professionals update important customer information at any time and from anywhere. This way the base stays up-to-date at any given moment.
4. Customizability (Is that a word? It is now!)
Salesforce reviews allow us to see how customizable and flexible the CRM is. The technology is aimed at providing any business with the functionality they require. Salesforce product overview from real users gives us the best understanding of what the CRM could really do for a business.
Correct leveraging of Salesforce CRM could help businesses increase their lead volume by 52%, boost their win rate by 27%, and rise sales revenue by 34%.
Salesforce CRM Features
Real users’ Salesforce reviews point out several core features:
1. Salesforce contact management
Contact management — a process of recording a contact’s personal data and tracking their interactions with a brand through their entire customer journey. It is a paramount part of personalization.
Salesforce rating on Capterra puts the CRM at #1 spot in Contact Management Software category. Salesforce contact management system allows businesses to be closer to their customers. 80% of consumers will come back to a business providing personalized experience, so it is hard to underestimate the importance of Salesforce and its personalization system.
2. Mobility
Salesforce CRM is a cross-platform application that can run on Android and iOS devices. An important feature for 55% of users who access the internet with their mobile devices. The app works offline as well. These mobility features allow users to utilize Salesforce capabilities to the fullest extent and never miss anything customer- or product-related.
Salesforce CRM mobile version is completely secure. This makes it perfect for large projects with a lot of confidential information.
3. Core integrations
Salesforce CRM integration possibilities include:
- G-suite
- Slack
- Mailchimp
- DocuSign
- Titan
- Dropbox and others.
Salesforce can be turned into an all-in-one project and customer relations management tool. When successfully leveraged and set up, the CRM could become an extremely valuable addition to any business.
4. Analytics
47% of businesses rely on analytics to provide better services to their customers. Salesforce’s analytics platform gives business the entire scope of required information.
Salesforce CRM reviews from active users point towards the real use cases and results the system can bring for any business.
Salesforce Pricing
There are 4 pricing models:
Essentials
Costs €25 per user per month. Business is billed annually.
A perfect plan for small businesses and startups with just a few people on the team. Allows up to 19 users to collaborate on the project.
- ✅ Management of accounts, leads, and contacts
- ✅ Gmail and Outlook integrations
- ✅ Mobile app
Professional
Costs €75 per user per month. Business is billed annually.
Allows the business to get a full CRM package without any limitation in the number of users. Good for medium-sized businesses that do not require a lot of features and analytics to run smoothly.
- ✅ Management of accounts, leads, and contacts
- ✅ Gmail and Outlook integrations
- ✅ Mobile app
- ✅ Lead registration and scoring
- ✅ Collaborative forecasting
Enterprise
Costs €150 per user per month. Business is billed annually.
According to Salesforce reviews, this is the most popular plan. It includes the most popular and useful features that, when set up correctly, could help any businesses manage even the most demanding products.
- ✅ Management of accounts, leads, and contacts
- ✅ Gmail and Outlook integrations
- ✅ Mobile app
- ✅ Lead registration and scoring
- ✅ Collaborative forecasting
- ✅ Workflow automation
Unlimited
Costs €300 per user per month. Business is billed annually.
Unlimited Salesforce CRM capabilities. Suitable for big businesses and constantly growing enterprises.
- ✅ Management of accounts, leads, and contacts
- ✅ Gmail and Outlook integrations
- ✅ Mobile app
- ✅ Lead registration and scoring
- ✅ Collaborative forecasting
- ✅ Workflow automation
- ✅ 24/7 support and configuration team availability
Please note: this is a Salesforce CRM overview of a cloud CRM pricing only. There are numerous other products Salesforce can charge its users for.
Salesforce Reviews: Pros and Cons of the CRM
| ✅ | ❌ |
| Broad functionality | Some paid-for functions are redundant for businesses |
| Analytics software | Admins require additional training |
| Possibility to integrate with core business tools | Omnichannel features are not free |
| Scalability | Tricky and expensive pricing plans |
| Secure AI solutions | The system often seems overwhelming and confusing |
72% of customers claim they would trade a broad functionality for simpler usage. Salesforce is a perfect example of a software too complicated for a start-up or a small business.
Any company must assess its requirements before using Salesforce CRM. If there is no evident need for all its features, Salesforce might be omitted and a business might want to opt for something simpler.
For example, SupportYourApp in-house built QCRM allows:
- Support teams to provide omnichannel customer communication.
- Customers to get the best and fast communication experience with support teams.
- Businesses to get real-time feedback from their customers and act on it on the spot.
It is easy to use and makes sure the team gets all necessary tools in an intuitive, single-window interface.
If you want to find out more about QCRM, write to us at [email protected], and we will be glad to tell you all about it.
Is Salesforce a CRM system for any business? No. Some companies will find Salesforce useful and helpful. Some will turn away from it due to complexity and the pricing of the product.
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Having been one of the core parts of SupportYourApp, Nick helped to support 50+ products before realizing his vocation of building support processes and integrating all the necessary tools. During the last 5 years he worked with various companies from all around the world, helping them launch their service with SupportYourApp.
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