Svitlana Biloshkura
33 articles by:

Svitlana Biloshkura

Svitlana had a passion for deep and extensive research, which helped her gain valuable expertise in customer support trends. Thanks to her ability to analyze and understand the evolving landscape of customer support, she created insightful research materials in a simple and clear language.

What Is a Customer Journey Map and How to Craft It Correctly?

What Is a Customer Journey Map and How to Craft It Correctly?

One of the most crucial questions Project Managers ask themselves is how to assist customers...

By Svitlana Biloshkura

Updated: 12/13/24

11 min read

What Is Customer Experience Management?

What Is Customer Experience Management?

From startups to established brands, businesses are increasingly grasping the significance of offering exceptional customer...

By Svitlana Biloshkura

Updated: 07/12/24

7 min read

How Much Does Customer Service Impact the Customer Experience?

How Much Does Customer Service Impact the Customer Experience?

Customer service and the concept of providing support and assistance to customers is as old...

By Svitlana Biloshkura

Updated: 11/20/24

7 min read

Customer Experience vs Customer Service: Understanding Key Distinctions

Customer Experience vs Customer Service: Understanding Key Distinctions

In today’s customer-centric business world, businesses are striving to go beyond simply satisfying customers by...

By Svitlana Biloshkura

Updated: 07/12/24

6 min read

Driving Customer Engagement: Key Tactics for Success

Driving Customer Engagement: Key Tactics for Success

Engagement is the currency of loyalty — Neeracha Taychakhoonavudh, Head of Global Customer Experience, Asana. ...

By Svitlana Biloshkura

Updated: 02/28/25

10 min read

Tackling Customer Churn: Strategies for Success

Tackling Customer Churn: Strategies for Success

When customers complain, business owners and managers ought to get excited about it. A complaining...

By Svitlana Biloshkura

Updated: 08/01/24

7 min read

Measuring Customer Retention: Why It Matters and How to Do It Right?

Measuring Customer Retention: Why It Matters and How to Do It Right?

In the challenging business ecosystem of today, the significance of retaining customers cannot be overstated....

By Svitlana Biloshkura

Updated: 07/12/24

10 min read

Elevating Your Business Through the Art of Customer Experience Optimization

Elevating Your Business Through the Art of Customer Experience Optimization

“You never get a second chance to make a first impression” is a timeless quote...

By Svitlana Biloshkura

Updated: 02/25/25

11 min read

Omnichannel Customer Engagement Strategy: Benefits and Steps to Create It

Omnichannel Customer Engagement Strategy: Benefits and Steps to Create It

Should a business invest a lot in creating an unforgettable customer experience? With 89% of...

By Svitlana Biloshkura

Updated: 07/12/24

9 min read