Anna Shevtsova
110 articles by:

Anna Shevtsova

Anna started out in financial markets, diving into daily research on bonds and stocks. A passionate reader with a love for historical literature and international cuisine, she’s now all about mastering customer communication. She writes in-depth about customer support, backed by extensive research, and has become an expert on the topic.

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Customer Data as a Personalization Tool

Customer Data as a Personalization Tool

90% of customers find personalized offers appealing. 80% of customers prefer doing business with companies...

By Anna Shevtsova

Updated: 03/11/21

5 min read

What Is PCI DSS?

What Is PCI DSS?

According to Verizon, in 2019 71% of data breaches were financially motivated. IBM estimated that...

By Anna Shevtsova

Updated: 04/09/25

6 min read

Improving Customer Experience With Video

Improving Customer Experience With Video

Over two-thirds of internet traffic is devoted to video. More than 27% of users claim...

By Anna Shevtsova

Updated: 04/09/25

5 min read

How 5G Will Impact Customer Service

How 5G Will Impact Customer Service

5G connection is predicted to surpass 1 billion connections in 2023. It is already online...

By Anna Shevtsova

Updated: 04/29/25

5 min read

BaaS — Blockchain as a Service

BaaS — Blockchain as a Service

BaaS — Blockchain as a Service is a young industry not as embraced by businesses...

By Anna Shevtsova

Updated: 02/04/21

5 min read

Customer Experience Analytics: Definition, Metrics, Customer Journey

Customer Experience Analytics: Definition, Metrics, Customer Journey

Customer experience analytics is a perfect way for businesses to improve their service and attract...

By Anna Shevtsova

Updated: 01/28/21

6 min read

Customer Service Level: Definition, Standards, Measuring

Customer Service Level: Definition, Standards, Measuring

Your customer service level can make or break a customer’s experience — and your company’s...

By Anna Shevtsova

Updated: 04/25/25

6 min read

Call Center Quality Monitoring

Call Center Quality Monitoring

Quality of service is an asset. With an abundance of choices in the market it...

By Anna Shevtsova

Updated: 04/09/25

6 min read

Signs You Need to Start Outsourcing

Signs You Need to Start Outsourcing

About 300 000 positions are outsourced every year. Different businesses hire outsourcing companies for different...

By Anna Shevtsova

Updated: 04/09/25

5 min read