111 articles by:

Anna Shevtsova

Anna started out in financial markets, diving into daily research on bonds and stocks. A passionate reader with a love for historical literature and international cuisine, she’s now all about mastering customer communication. She writes in-depth about customer support, backed by extensive research, and has become an expert on the topic.

The Best Strategies for Customer Experience

32% of customers will leave a brand they love after one bad experience. Considering customer...

By Anna Shevtsova

Updated: 07/12/24

10 min read

Why Is Emotional Connection More Important Than Customer Satisfaction?

Emotional connection is something modern brands have recently started to prioritize. With 83% of customers...

By Anna Shevtsova

Updated: 07/12/24

3 min read

What Is Customer Experience KPI, and How Can Businesses Improve It?

Tracking KPIs for customer experience is important to understand what customers want and what a...

By Anna Shevtsova

Updated: 07/12/24

10 min read

How to Measure Customer Experience: Best Practices

Top-notch customer experience is what differentiates a company from its competitors. It is also a...

By Anna Shevtsova

Updated: 07/12/24

11 min read

What Is Digital Customer Experience and How to Improve It?

Digital is the new black. Customers and brands all around the world have long understood...

By Anna Shevtsova

Updated: 09/24/24

8 min read

AI Is Shaping the Future of Customer Interaction — Here’s Why It’s Good

Last year, the AI market grew to $327.5 billion. Banking, e-commerce, healthcare, entertainment — these...

By Anna Shevtsova

Updated: 07/12/24

4 min read

SUPerheroes Among Us: Part 2

SupportYourApp is filled with awesome people. Even despite the darkest time in Ukrainian history, we...

By Anna Shevtsova

Updated: 07/12/24

7 min read

Difficult Resolutions Explained in Simple Language

When you need to answer a customer’s question and know your product well enough, your...

By Anna Shevtsova

Updated: 07/12/24

3 min read

SUPerheroes Among Us

Since February 24, every Ukrainian has become a superhero. Every one of us fights, donates,...

By Anna Shevtsova

Updated: 07/12/24

6 min read