Why Is Emotional Connection More Important Than Customer Satisfaction?
Emotional connection is something modern brands have recently started to prioritize. With 83% of customers...
By Anna Shevtsova
Updated: 06/25/25
3 min read
105 articles by:
Anna Shevtsova
Anna started out in financial markets, diving into daily research on bonds and stocks. A passionate reader with a love for historical literature and international cuisine, she’s now all about mastering customer communication. She writes in-depth about customer support, backed by extensive research, and has become an expert on the topic.
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What Is Customer Experience KPI, and How Can Businesses Improve It?
Tracking KPIs for customer experience is important to understand what customers want and what a...
By Anna Shevtsova
Updated: 09/04/25
10 min read
How to Measure Customer Experience: Best Practices
Top-notch customer experience is what differentiates a company from its competitors. It is also a...
By Anna Shevtsova
Updated: 07/31/25
11 min read
What Is Digital Customer Experience and How to Improve It?
Digital is the new black. Customers and brands all around the world have long understood...
By Anna Shevtsova
Updated: 08/29/25
8 min read
AI Is Shaping the Future of Customer Interaction — Here’s Why It’s Good
Last year, the AI market grew to $327.5 billion. Banking, e-commerce, healthcare, entertainment — these...
By Anna Shevtsova
Updated: 06/13/25
4 min read
SUPerheroes Among Us: Part 2
SupportYourApp is filled with awesome people. Even despite the darkest time in Ukrainian history, we...
By Anna Shevtsova
Updated: 07/12/24
7 min read
Difficult Resolutions Explained in Simple Language
When you need to answer a customer’s question and know your product well enough, your...
By Anna Shevtsova
Updated: 07/12/24
3 min read
SUPerheroes Among Us
Since February 24, every Ukrainian has become a superhero. Every one of us fights, donates,...
By Anna Shevtsova
Updated: 07/12/24
6 min read
SUPerhero Story — Victoria
Today we learn a story of another SUPer who had her life changed during the...
By Anna Shevtsova
Updated: 07/12/24
10 min read