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    Women Entrepreneurship Hackathon With Google

    Nika Kiriienko
    By Nika Kiriienko
    Updated: 04/10/25

    2 min read

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    Last weekend was full of amazing events and interesting get-togethers, but the one that stood out the most, was of course the Women Entrepreneurship Hackathon with Google.

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    Now obviously, SupportYourApp knows a thing or two about women entrepreneurship, so it came as no surprise that SupportYourApp CEO, Daria Leshchenko, was invited to be a team mentor for the participants.

    Women and Business

    We all know about hackathons – competitions in which software developers, designers, and project managers intensively work together on software projects. Well this one was a little bit different.

    The Women Entrepreneurship Hackathon was devoted entirely to business and entrepreneurs. Instead of software, participants worked on business projects, pitching ideas and formulating business plans.

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    The event started with a few words from Daria Shapovalova – founder of Mercedes-Benz Kiev Fashion Days and a member of the Forbes 30 Under 30 Europe list.

    All participants were carefully chosen out of a pool of candidates. 671 women from the world of business applied to be a part of the hackathon, but only 80 were chosen to take part.

    Finder Beacon

    10 of the best and most innovative business ideas were chosen to be the focus of the hackathon, after which each of the ideas was assigned to a team and a mentor.

    Each team was tasked with making a pitch for their business idea, working out a business plan with the aid of their mentor, and preparing a final presentation.

    Screen Shot 2017-04-25 at 4.37.34 PM

    Daria’s team was lucky enough to get a unique project from the IoT category called Finder Beacon. It’s an independent GPS beacon, specifically designed for bicycles which allows you to see your bike’s location online.

    The team worked hard and it paid off. Within just a matter of hours a marketing roadmap, business strategy, and pricing outline were created for the Finder Beacon project. No doubt that the Finder Beacon team will use this knowledge for the benefit of their great idea.

    Looking Ahead

    Women entrepreneurship is an important topic in today’s constantly changing business world. Every day we see many talented women rise up to the challenge, establishing new businesses and sometimes even industries.

    It’s great that meetups like the Women Entrepreneurship Hackathon exist to bring women together and empower them to reach their fullest potential. SupportYourApp has always supported causes like this one and is really looking forward to taking part in events like this in the future.

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    Nika Kiriienko
    By Nika Kiriienko.

    Nika is an independent digital marketer with a real passion for the world of customer service who has been working in the field for the last 10 years. She was born and raised in Kyiv, Ukraine which is where she lives now with her adorable Yorkshire Terrier. Nika loves doing a deep research of modern customers’ behavior which makes her a real pro in understanding their preferences and interests. She loves travel, technical diving, and sports.

    Posted on April 27, 2017April 10, 2025

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    Written by Nika Kiriienko

    Nika is an independent digital marketer with a real passion for the world of customer service who has been working in the field for the last 10 years. She was born and raised in Kyiv, Ukraine which is where she lives now with her adorable Yorkshire Terrier. Nika loves doing a deep research of modern customers’ behavior which makes her a real pro in understanding their preferences and interests. She loves travel, technical diving, and sports.

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    Helping modern startups scale faster by outsourcing customer support.

    Excellence in Customer

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