B2B Customer Experience Management Tweaks to Improve the User Experience
47% of B2B customers stated that the delivery or fulfillment of their orders was the...
By Anna Shevtsova
Updated: 11/14/25
12 min read
Your Guide on Customer Journey Mapping for B2B
A customer journey map for the B2B segment is one of the most useful tools...
By Anastasiia Nesterova
Updated: 10/16/25
9 min read
How to Reduce Customer Churn: The Commonsense Approach
Why should companies learn how to reduce customer churn? The short answer is that convincing...
By Anna Shevtsova
Updated: 11/14/25
13 min read
Driving Customer Engagement: Key Tactics for Success
Engagement is the currency of loyalty — Neeracha Taychakhoonavudh, Head of Global Customer Experience, Asana. ...
By Svitlana Biloshkura
Updated: 11/27/25
10 min read
Good to Great: Who Are the Best Supporters for Fintech?
For our new story about the best supporters and how to find them, we focused...
By Anastasiia Nesterova
Updated: 10/15/25
5 min read
Tackling Customer Churn: Strategies for Success
When customers complain, business owners and managers ought to get excited about it. A complaining...
By Svitlana Biloshkura
Updated: 11/27/25
7 min read
Everything You Need to Know About Conversational AI in Customer Support
AI has long become an irreplaceable helper for customer support and service teams. Support professionals...
By Anna Shevtsova
Updated: 11/14/25
6 min read
What Are Customer Engagement Metrics & Why Are They Important?
Customer engagement metrics are measurements used to assess and evaluate customer interaction, involvement, and satisfaction...
By Anna Shevtsova
Updated: 04/25/25
7 min read
Top 4 Challenges of Introducing AI Into Support Teams
World-wide spending on AI-centric systems will pass $300 billion by 2023. Even despite popularity and...
By Daria Leshchenko
Updated: 08/29/25
4 min read