Anna Shevtsova
111 articles by:

Anna Shevtsova

Anna started out in financial markets, diving into daily research on bonds and stocks. A passionate reader with a love for historical literature and international cuisine, she’s now all about mastering customer communication. She writes in-depth about customer support, backed by extensive research, and has become an expert on the topic.

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Customer Support vs. Customer Success

Customer Support vs. Customer Success

Having talked about Customer Success fairly recently, we decided to dive even deeper into the...

By Anna Shevtsova

Updated: 04/09/25

4 min read

E-Learning Support

E-Learning Support

Since the start of the millennium, e-learning has grown by almost 900%. The worldwide e-learning...

By Anna Shevtsova

Updated: 02/13/25

5 min read

Active Listening in Customer Support

Active Listening in Customer Support

About 55% of time of human communication is devoted to listening. This percentage is way...

By Anna Shevtsova

Updated: 04/18/25

5 min read

B2B Customer Satisfaction

B2B Customer Satisfaction

68% of users are willing to pay more for a product or service from a...

By Anna Shevtsova

Updated: 04/09/25

4 min read

Support for Senior Customers

Support for Senior Customers

Senior people add up to about 9% of the entire world population. Like everyone else,...

By Anna Shevtsova

Updated: 08/19/21

5 min read

Micromobility Support

Micromobility Support

Since 2010 the number of shared micromobility trips has increased by more than 42000% in...

By Anna Shevtsova

Updated: 08/12/21

6 min read

Mobility as a Service

Mobility as a Service

In just a couple of years, we have seen several new means of transportation emerge...

By Anna Shevtsova

Updated: 08/05/21

5 min read

What Is Customer Value and How to Build It?

What Is Customer Value and How to Build It?

Both in B2B and in B2C, ‘value’ has several meanings. Most often, it defines a...

By Anna Shevtsova

Updated: 07/29/21

5 min read

BPO vs. KPO — What Is the Difference?

BPO vs. KPO — What Is the Difference?

KPO and BPO are practices leveraged by businesses with different needs. What is the difference...

By Anna Shevtsova

Updated: 04/09/25

4 min read