Why do you need customer service outsourcing for social media accounts with SupportYourApp?
Social media support is vital to your company brand and gives your customers the option of reaching out via social media support channels. 3.8 billion smartphone users are reason enough to warrant this type of communication with customers. In addition to constant feedback, customers get the latest news on promotions, discounts, software updates and upgrades from your company and this pays off big in terms of customer retention and for your overall reputation.
Make sure that you reach your followers and have an up-to-date advertisement and content strategy that will help you get to your subscribers via customer service outsourcing.
Perks of social media management outsourcing with SupportYourApp and why we pay so much attention to it?
When it comes to customer service outsourcing on social media, there are several perks that we need to look at separately.
You get expert assistance
Customer service outsourcing might not be the most obvious of choices when it comes to social media, even though we can already see the surge in this service popularity. Hiring a separate contractor who can deal with communication with your audience via your social media accounts is yet to prove its efficiency when it comes to gaining new business leads, but we can already say that it is pretty efficient when it comes to building a loyal customer base.
SupportYourApp are experts when it comes to social media customer service outsourcing for small businesses as well as for medium and large companies. We provide top-notch services to those who need them through all social media platforms, and we have worked with businesses from different segments — e-commerce, tech companies, food delivery startups.
We save your resources by covering all tasks
Managing your social media accounts is not an easy task. Even though it might seem like something that doesn't take up a lot of time, it actually includes several steps:
- The need to create and manage quality content — the content on your pages is one of many forms of Tier 0 support. It is a part of the knowledge base that the customers can use in order to get full knowledge and understanding of your product and services even when your business uses customer service outsourcing. Creating the best content makes you more competitive in the marketplace.
- The need to communicate with your customers — more than 50% of customers in the United States try to reach the vendor of their choosing via the social media. This means that they ask their questions, inquire about the product or a service and generally communicate with the vendor via social media account.
- The need to launch ad campaigns — ad campaigns in social media is one of the best ways to reach your target market as there are almost 3.5 billion users of social media in the world.
You get a competitive edge
Customer service outsourcing via social media is still a bold move and one that not all businesses are ready for. After all, why outsource social media management when it doesn’t really take up a lot of time…? Or so it seems. But in reality social media has a lot of power when it comes to marketing and to standing out from the competition. Customer service outsourcing to SupportYourApp will make sure that your business gets the needed expertise and a perfect competitive edge.
You can focus on more important things
Managing social media is not an easy task. In order to provide a perfect social media services to your customer base you need to:
- Communicate with the customers and answer all their inquiries as fast as possible;
- Create an engaging content plan and stick to it;
- Create, launch and maintain ad campaigns and make sure that you do not exceed your budget for it;
- Update information about goods or services as soon as new pieces of it appear;
These tasks usually take up a lot of time and need a lot of dedication and attention from those running social media accounts. Social media customer service outsourcing and outsourced social media management will allow you to focus on more important things like your team management, your customer service and your development.
You get just the right marketing expertise
With SupportYourApp social media customer service outsourcing you not only get a perfect customer service. You also get a much-needed marketing expertise that will help your business scale and gain more customers and satisfy your existing customer base. All because of outsourced social media management.
Outsourced social media management — expertise and advantages
We at SupportYourApp have been dealing with social media customer service outsourcing for a long time. And we sure have seen a lot of businesses go through the decisions of customer service outsourcing and scaling as a result. Through the years we have seen several benefits of social media outsourcing:
Learn how to connect with the audience by social media customer service outsourcing
“Can I outsource social media and remain connected with my audience?” This question stands quite often with those who are planning on customer service outsourcing. And the answer is yes — connecting with your audience is quite easy when you have an active social media account. How do we at SupportYourApp facilitate your communication with the customers even when outsourcing social media?
Well, first we are integrating social media into your contact center CRM system of choice. This means that we are able to see all the questions and inquiries from your customers and answer them in a timely manner. This way no question goes unanswered and all answers are given at just the right moment as 60% of customers expect to get an answer within an hour when leaving a complaint via the social media. Customers are also 15% more likely to drop a brand if they do not get answers to their comments on the businesses’ social media pages.
Gather data about the target audience
Social media is a perfect way to see and get to know your target audience or the audience that is the most interested in your services. And it is clear that having just the right data about your audience will help you immensely with your marketing and ad campaigns.
SupportYourApp team gathers and analyzes the data that we get from your social media accounts, further facilitating the development of your brand and making future campaigns run easier and more efficiently.
With 45% of the world's population using social media, it is easy to see how simple it is to gather the information about the audience when implementing social media marketing on a daily or weekly basis.
Social media as one of the main channels for customer complaints and communication
We have found that about 47% of customers complain about the quality of service via social media. This means that almost half of your users complain about the quality of your services via the social media accounts of businesses. And those businesses that neglect social media customer service outsourcing fail to hear their customers’ opinions, damaging their reputation and making them lose their customer base as a result.
Promoting your content will increase your brand awareness
83% of users make a purchase from brands after they see their content on Pinterest — just a little fact that shows how important quality content is and how important it is to promote it using the right platforms. Our clients usually need our expertise in customer service outsourcing to find out what platforms are the best for content promotion as we constantly analyze the performance of all the accounts in all social media, setting up the best foundation for our clients’ success.
Get more analytics than ever before to improve your services
Analytics and information can never harm any business. On the contrary — the more you have, the better it is. And with SupportYourApp you will get all the information about your social media performance and about your audience’s engagement. This can help you provide better services and to have better engagement with your customers.
Over 10 years of experience we have gathered all the possible analytics when it comes to social media outsourcing — the number of complaints received, their nature and their frequency. This helped us understand what information we needed to include into the knowledge base for the customers to help themselves, how fast we can answer difficult questions and how we can improve the time and quality and how channels of communication need the most attention and time from our side. All of this combined helped us improve our services and provide the best customer service possible.