Anna Shevtsova
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Anna Shevtsova

Anna started out in financial markets, diving into daily research on bonds and stocks. A passionate reader with a love for historical literature and international cuisine, she’s now all about mastering customer communication. She writes in-depth about customer support, backed by extensive research, and has become an expert on the topic.

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Can Support Teams Become Best Buddies With Generative AI?

Can Support Teams Become Best Buddies With Generative AI?

Generative AI technologies like ChatGPT, Bard, and DALL-E have rattled the world of communication in...

By Anna Shevtsova

Updated: 06/13/25

4 min read

Good to Great: Best Supporters for the Software Industry

Good to Great: Best Supporters for the Software Industry

Keeping on with our much-beloved series of “Good to Great”, today we are focusing on...

By Anastasiia Nesterova

Updated: 04/09/25

5 min read

What Is Customer Experience Management?

What Is Customer Experience Management?

From startups to established brands, businesses are increasingly grasping the significance of offering exceptional customer...

By Svitlana Biloshkura

Updated: 04/09/25

7 min read

Prioritizing Our Teams’ Mental Health: SupportYourApp’s Experience

Prioritizing Our Teams’ Mental Health: SupportYourApp’s Experience

One of SupportYourApp’s values is “People First”. This includes our clients, their customers, and, of...

By Kseniia Savchenko

Updated: 04/10/25

4 min read

Why Do Businesses Need to Go Phygital?

Why Do Businesses Need to Go Phygital?

Market experts say the retail industry and consumer behavior will never return to pre-pandemic levels....

By Anna Shevtsova

Updated: 06/25/25

5 min read

Customer Experience vs Customer Service: Understanding Key Distinctions

Customer Experience vs Customer Service: Understanding Key Distinctions

In today’s customer-centric business world, businesses are striving to go beyond simply satisfying customers by...

By Svitlana Biloshkura

Updated: 04/25/25

6 min read

My Career Journey: Support as a Lifestyle

My Career Journey: Support as a Lifestyle

Another success story is here! Our Service Delivery Manager, Vincent, shares stories about his experience...

By Anastasiia Nesterova

Updated: 07/12/24

7 min read

B2B Customer Experience Management Tweaks to Improve the User Experience

B2B Customer Experience Management Tweaks to Improve the User Experience

47% of B2B customers stated that the delivery or fulfillment of their orders was the...

By Anna Shevtsova

Updated: 04/09/25

12 min read

Good to Great: Who Are the Best Supporters for Fintech?

Good to Great: Who Are the Best Supporters for Fintech?

For our new story about the best supporters and how to find them, we focused...

By Anastasiia Nesterova

Updated: 06/16/25

5 min read