Improving Brand Communication
To set up brand communication, a business has to do a thorough market research, properly...
By Daria Leshchenko
Updated: 10/05/21
3 min read
17 articles by:
Daria Leshchenko
Daria Leshchenko is the CEO and Managing Partner at SupportYourApp. Taking charge of the company at the age of 21, she transformed it into a multinational business and one of the top support service providers.
She is a Harvard Kennedy School alumna and a contributor to Entrepreneur, Sifted, Crunchbase, The Next Web, and HackerNoon. Daria has been interviewed by Nasdaq, TechRound, and Authority Magazine, and has appeared as a guest on several podcasts.
Daria was recognized as the Woman of the Year (2021) in Customer Service by the Stevie Awards. In 2022, she received a Golden Globee Award and was named Customer Service and Success Woman of the Year. In 2023, she was featured in the prestigious 200 Female Founders list by Inc. and was recognized as an Accomplished Leader by the CCA.
Daria is a startup mentor, public speaker, and an art and sports enthusiast.
Building Brand Loyalty With Customer Communication
96% of customers think businesses could improve their communication and project management. With the market...
By Daria Leshchenko
Updated: 11/07/24
3 min read
Cybersecurity in B2B
Businesses around the world experience a cyberattack roughly every 11 seconds. 80% of cybersecurity professionals...
By Daria Leshchenko
Updated: 08/03/21
3 min read
Customer Support and Brand Image
According to a PWC study, 73% of customers say customer experience is one of the...
By Daria Leshchenko
Updated: 04/09/25
4 min read
Can Outsourced Support Be More Secure?
“Security is not a state, but a process” Daria Leshchenko on why outsourcing customer support...
By Daria Leshchenko
Updated: 03/31/21
4 min read
2020 — SupportYourApp Results
2020 has been challenging. There have been changes and occasions that will influence the way...
By Daria Leshchenko
Updated: 01/04/21
3 min read
Customer Support Trends in 2021: More Empathy, Human Interaction, Less Mental Health Pressure
In 2018 more than two-thirds of companies competed primarily on the basis of customer experience....
By Daria Leshchenko
Updated: 04/10/25
6 min read
5 Customer Service Trends for 2020 and Beyond
The importance of a good customer service is hard to underestimate, especially now when customer...
By Daria Leshchenko
Updated: 04/09/25
7 min read