Content moderation as a service (CMaaS) refers to the outsourcing of content moderation to third-party experts like SupportYourApp. Instead of managing their content moderation in-house, our clients can rely on our content moderation service to monitor, review, and manage user-generated content on their platforms.

It’s our job to ensure that the content your clients post in online spaces associated with your brand — say, your business’s social media — follows community guidelines, legal standards for every type of content, and brand-specific policies.

The specific components of our content moderation service can vary based on your business needs, but typically include the following:

Automated Tools. Automating part of content moderation operations increases the efficiency of SupportYourApp’s content moderation service without sacrificing its accuracy. We offer our clients AI-powered algorithms that scan user-generated content for violations.

Human Moderators. As helpful as AI is in terms of efficiency and cost reduction, relying on automation alone in content moderation is risky because of AI’s inherent biases. That’s why we supplement it with human experts who review flagged content, handle edge cases that automated tools might have missed, and make decisions based on nuanced context.

Real-Time Monitoring and Adjustment. Our hybrid model (AI + human moderators) involves non-stop scanning and reviewing of content as it’s posted on our clients’ platforms. It minimizes the response time to potential violations.

SupportYourApp’s content moderation service is all about customization. We develop the right approach to every client’s content moderation separately after carefully analyzing their overall content strategy and expectations. Still, our overall approach can be summarized in five steps.

1. We assess your needs and develop personalized solutions.

2. We train both machine learning tools and human moderators based on your expectations.

3. We finalize the moderation workflows.

4. We collect feedback from your clients and you. We then use the feedback to modify our content moderation service if necessary.

5. We keep evaluating the effectiveness and making adjustments throughout.

Content moderation is a part of responsible data entry and every brand’s overall content strategy. If your business hosts platforms that allow user-generated content — like social media comments or product reviews — high-quality content moderation is a must.

Improve your customers’ experience

A well-developed platform ensures that your customers aren’t exposed to harmful and inappropriate content. When they feel safe and don’t face things they wouldn’t like to see — like hate speech, profanities, attempts at scams, or any other unpleasant and potentially triggering content — it improves their overall user experience with your platform. As a result, your customers are more likely to come back to your website, marketplace, social media accounts, and other platforms where you’re using text moderation and other types of content moderation if applicable.

Increase engagement

Content moderation helps build a welcoming online environment. When your customers feel safe and comfortable on your platforms, they also engage with your content more, which is good for exposure, retention rate, customer loyalty, and your business overall. Research suggests that high-quality content moderation increases retention rates by up to 70%. It helps turn one-time visitors into returned customers.

Protect your brand’s reputation

When brands neglect content moderation, they’re bound to experience reputational damage. In the long run, harmful content can cost them clientele and, therefore, revenues. Even something as seemingly small as a spammy comment under a post on a brand’s Instagram account makes the brand look instantly less hands-on and like it doesn’t care about its customers’ experience. By outsourcing to an expert content moderation service like SupportYourApp, you invest in your brand’s good name.

Ensure complete legal compliance

The laws regulating online content vary across the world, and the fines for breaking them can be astronomical. For reference, General Data Protection Regulation (GDPR) violations in Europe can cost companies up to €20 million or 4% of global turnover — whichever is higher.

We at SupportYourApp always take this into account when developing custom content moderation solutions for our clients. We’ll make sure you won’t face any legal repercussions because of an oversight in your content moderation.

Scale easily and stay flexible with hybrid models

In a market as volatile as it is these days, scalability is critical. Businesses experience a massive — and, often, unexpected — influx of customers one day and a decline the next. To avoid wasting time and resources, it makes sense to rely on automation in your content moderation, at least to an extent.

Hybrid models, meaning the joint forces of AI and human moderators, are the best approach from the perspective of scalability. That’s why it’s an integral part of SupportYourApp’s content moderation service. Our hybrid models are also designed to integrate seamlessly with your existing platform, so the disruption to your operations will be minimal.

Reduce your operational costs

The idea that it’s expensive to outsource content moderation customer service is a misconception. It’s actually cheaper than keeping a large in-house team of human content moderators. Automation is all about efficiency, while a human touch increases accuracy and improves the overall user experience. A custom hybrid model from SupportYourApp can give you the best of both — with an additional perk of cost reduction.

Get personalized content moderation that serves your unique needs and goals

When our clients put their trust in as a SupportYourApp content moderation service provider, they get exactly what they’re hoping for, with no need for compromises. Every platform has its own community guidelines and brand values. With the content moderation strategy developed specifically for your business with its unique needs in mind, you maximize the alignment with your brand voice and values, as well as business objectives.

Leverage data-driven insights

We at SupportYourApp don’t just offer content moderation as a service. We also continuously collect and analyze data to optimize our approach to the clients’ content moderation. Those data give us insights into user behavior and content trends — which we then use to benefit your relationships with your customers and serve your business goals in general. With SupportYourApp’s content moderation service, we can help you ensure your brand stays ahead of all content trends.